About me

Hi there! I’m Amy. I've spent my career at the happy intersection of product ideation, team leadership and experience design. I love building and growing design teams and helping clients surface their inner ingenuity.

Work experience
Guidea   |   Product design for 20 of the Fortune 100  |   ​​​​​​​February 2020 to present
Director, Strategy & Design: 2023 – present
Comprehensive experience influencing, leading and managing remote teams to build trust in complex, dynamic and high-pace environments
Guide clients and teams from seed-funded startups to Fortune 50 companies through product ideation, validation and launch in Medtech, Fintech, EdTech and Cloud/AI verticals
Manage a 10-person design team; creating resources and standardizing design processes and frameworks to accelerate delivery, quality and consistency
Develop a professional development framework for UX practice roles, mentor staff and create opportunities for skill development
Associate Director, Strategy & Design: 2021 – 2022
Principal UX Designer: 2020 – 2021
Ent Credit Union   |   $9B Colorado-based financial institution  |  2014 to 2019
Digital Product Manager: 2014 – 2019 
Consolidated a complex, regulated banking ecosystem split across five platforms into a cohesive experience that solved pain points and addressed unmet market and user needs
Introduced UX and product design process into application engineering by serving as product owner and mentor of 3 scrum teams Incorporated business vision and opportunities into measurable outcomes; developed roadmaps and long-range forecasts to create predictable releases
Collaboratively drove the maturity of agile development and design in the engineering teams by implementing and advocating for Agile, UX  and DevOps best practices
QCash  |  Digital small-dollar lending platform |  2018 to 2020
Product Design & Strategy, Consultant
Led a lean product team through development and release of a pilot financial wellness app based on emerging technologies and innovations in the behavioral health space
Worked with data experts to identify target users from financial banking data, monitored the efficacy of the product’s release, and developed metrics to understand whether the app was improving financial wellness
Collaborated with technical leads to manage sprint delivery and early-stage release targets
Developed a framework to create and scale financial wellness content in a predictable manner across different user types
ZOLL Data   |   Healthcare system management platform |  2011 to 2014
UX Director: 2013-2014
Built and led a team of 7 seasoned professionals responsible for a cloud-based health software platform, including designers and engineers
Designed product solutions for a range of complex medical systems including a PCR symptom app for EMS workers and an insurance billing platform Introduced and implemented agile best practices, and mentored the broader engineering team as it built the maturity of their release processes
UX Designer: 2011 – 2012
Back to Top